FREE ELECTORAL ADVERTISING: an analysis within the Brazilian electoral process

Abstract

This article examines free electoral advertising within the context of the Brazilian electoral process, emphasizing its importance in promoting equity and transparency in elections. A deductive methodology is employed to explore the legal and practical foundations of this mechanism, focusing on three main aspects: the difference between political pluralism and party plurality, electoral advertising itself, and equal conditions in the electoral process. By exploring these issues, the article aims to provide a comprehensive understanding of the role of free electoral advertising in strengthening Brazilian democracy.